Digital marketing is an exciting, fast-paced industry. It’s full of shifting trends, technological advancements and new ideas that are constantly changing the concept of digital marketing as a whole.
With that, comes a very specific type of person in order to navigate these ever-changing waters.
You need to be passionate, hungry and eager. You have to be able to handle anything and everything this work throws at you. That includes new algorithms, new platforms, and new mediums.
That’s why we’ve gathered up a list of key traits every marketer has. If these embody you, then you should definitely consider a career in digital marketing.
If you’re a particularly curious person, then a career in digital marketing is definitely up your alley.
That’s because there is always something to learn, a new idea to discover and an innovative technique to try out. There is no such thing as “knowing it all” when it comes to digital marketing.
Not only that, but your curiosity can drive you to try out some really out-of-the-box strategies that can drive growth for you as a professional and the brand you’re working with.
Curiosity is key when it comes to being a successful digital marketer. So if you’re full of curiosity, hunger, and passion, you should definitely give digital marketing a try.
Digital marketing is a field in which things are always changing. Google is always updating its search engine algorithm, consumers are constantly using new mediums to search for brands and content and technology pushes forward at an alarming pace.
But if you thrive in these chaotic, fast-paced environments, then a career in digital marketing is definitely within reach.
It can be very stressful for some to wear the many hats a digital marketer has to wear. They have to be a brand advocate, an analyst and sometimes a fortune teller. It’s hard to keep up at times, but this isn’t a challenge for those born to jump into the field.
If you need a job that keeps you on your toes, digital marketing won’t disappoint you.
Marketers have to be analytical and creative. They have to crunch large databases full of numbers and analytical insights. From these datasets, they have to draw logical conclusions that drive content, SEO, social media, and outreach strategies to drive traffic and awareness.
This requires a very analytical mind.
But there’s also a level of creativity that is extremely powerful for digital marketers. You need to be able to take these complex concepts and condense them all into a few simple, easy-to-digest examples and instances.
If your analytics tells you that your audience is on YouTube, for instance, you’ll have to think outside-the-box to create a 30-second ad that grabs attention and compels users to action.
Users like to be amazed and dazzled. That requires a level of creativity that the best digital marketers exude naturally.
Digital marketers just get people. That’s what makes it so much easier for them to build the campaigns that drive success.
If you innately understand the people around you and can give them the content, insights, and information that they need — without ever asking them what they want specifically — then digital marketing is a path you need to explore.
The best ads and marketing campaigns are geared toward people directly. They speak to consumers, their wants and their needs with ease.
That’s what makes them so impactful.
As we’ve touched upon before, digital marketing is all about learning new things and understanding the evolving market.
Digital marketing is constantly growing as new tech comes to light. More platforms become ready and available to marketers for advertising.
That means that you need to always have your learning cap on. The best digital marketers know this — so if you’re constantly seeking out new information, this path ensures that you never get bored.
A career in digital marketing isn’t for everyone. It’s sometimes grueling, exhausting and downright impossible -- but that’s the beauty of it.
If the previous traits sound like they exemplify you, why not try your hand at creating a campaign or two? You’ll be so glad you did.
Ready to jumpstart your career? Here are some insights into digital transformation to help kickstart your digital marketing career.