The Main Reason Why Most Web Development Projects Fail

In the digitally connected world we live in, websites have evolved to become far more than just a web directory, or simple storefront to represent your business online. Beyond the obvious fact that your company’s website is usually one of the first touchpoints for your clients, websites are incredibly powerful communication tools that can help you and your business achieve your strategic business objectives.

Even with so much at stake, most businesses fail when it comes to launching successful web development projects just because they neglect its strategic aspect, and rush into the design part instead.

A Beautiful Design Alone Will Not Help Your Website Achieve its Strategic Goals

Most businesses fail to realise the strategic element that is part and parcel with website development. They focus on creating a design that is beautiful and appeals the eye, while they completely abandon the strategic work that must be done to maximize its success potential.
This work includes undertaking a thorough strategic analysis to understand the unique circumstances of the business, to map all critical user journeys and define the User perspective in regards to UX. This exercise will offer the right perspective for clearly defining the content and functional requirements that need to be included in the UI architecture - the backbone of your design.

Support Your Strategic Analysis With Relentless User Testing

User testing is something that all too many companies overlook. They cite the time, expenses, expertise, and effort involved as deterrents for completing this important step. But considering that 79% of people who dislike what they find on a website, the value of user testing cannot be overstated.

There are a number of reasons why you should ensure to undertake extensive user testing on your next web development project. Firstly, user testing provides the opportunity for you to obtain genuine feedback directly from the very people you are targeting to use your website. After all, it’s all too easy to get caught up in the idea of what you and your team think that your users want from your website. Never forget, that your perspective may very well be completely different from your users’ perspective.

Most importantly, user testing allows for your company to verify that the assumptions that were made in the business analysis stage are correct. Some indicative elements that you would need to validate:

• Is your website able to communicate the brand and product messages that your business needs to convey?
• Do your users find the information that they need/seek in an intuitive way?
• Is your website adding value your users? And how?
• Does your website’s buyer funnel encourage users to travel through it from the beginning to the end, or is there anything that dissuades them to reach the conversion point?

If any of your assumptions are incorrect, you should take it as a signal to step back, or modify your UI architecture design, and test it again until it adequately reflects the needs your users have communicated to you via user testing.

Why You Should Work With Base Element on Your Next Web Development Project

Base Element is a digital agency with a highly experienced and dedicated team of experts that can take expert command of your next web project. Our team has a tried and tested method in place for guiding web development projects from start to finish.

We will take care of all of the fundamentals for you. That means we’ll lead everything from analysing the business objectives of your next web development project, to translating them into wireframes and designs, to adding the finishing touches to your website so that it is set up for success. The end result will be a user friendly, fully-functional, and customer oriented website that does justice to your company’s unique vision and goals.
 
But don’t just take our word for it. Take heed of industry experts, who agree that we’re unparalleled in the expertise and client support we offer. That’s why we recently won three Silver W3 awards from the world renowned Academy of Interactive and Visual Arts (AIVA) for Web Design Excellence. To see our award winning work for yourself, take a look at our lauded work here.
 
If you’d like to learn more about working with us, we’d be happy to answer any questions you have, or to help kick off your next web development project. Simply contact us today to get your next web development project on the right track!